NDTV Big Bonus is a revolutionary digital reward wallet application. Everyone can sign up and securely link their payment cards once to start collecting rewards and saving money forever. Users collect instant vINR (digital discount vouchers) on the app with every purchase they make using their registered cards, in-store and online at NDTV Big Bonus’ growing list of partner merchants. Users can then use their vINR rewards to discount (up to 100% off) their bill while they shop at thousands of top fashion, beauty, travel, wellness, luxury brands, supermarkets and restaurants from all over India. NDTV Big Bonus uses technology powered by Single.ID, provided by our partner Enigmatic Smile. Cricket icon MS Dhoni is our brand ambassador for Single.ID in India.

“In Europe and America, card-linked offers are already the most preferred route for retailers who wish to reach their consumers. We are excited to partner with Enigmatic Smile in bringing this brand-new tech to India, via NDTV Big Bonus, for the very first time” says Nikunj Khanna, Senior Vice President – Strategic Alliances, NDTV Convergence.

According to Adv. Subash Manuel, Director of Enigmatic Smile India, “the uniqueness of this product is that NDTV Big Bonus currently supports all VISA, Mastercard and Rupay cards. Users will never have to think about which card they must pay with to earn rewards. This is the last network you will ever need when it comes to rewards.”

Attracting new customers, while engaging and retaining existing customers, is becoming increasingly complicated for retailers. Card-linked offers via Enigmatic Smile’s Single.id API simplify everything across schemes, banks, wallets, payment methods and more. This helps retailers reach their actual customers, instead of just their cards, and it helps customers benefit too. Through their card-linked NDTV Big Bonus accounts they get rewarded over and above any credit card rewards or bank rewards program they may already have.

“We see completely frictionless rewards as something India is ready to get behind. Tech-savvy savers can simply sign up, link their payment cards once, and start collecting rewards, so they never miss out again. It couldn’t be easier,” said Nikunj Khanna.